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Thursday, February 5, 2009
Seesion 5: Understand- Jacek Utko
What can make a newspaper survive?
Jacek designs them. He saw Circe de Soliel and realized that the mundane was made magical. So he took the front page as a chance to make visual magic. The whole piece is like music, a unified experience with a rhythm and flow.
This won many awards. That's nothing. Increase in circulation is where you can measure the greatness.
Design wasn't the only thing that changed. Function and form became content and design. Strategy plus content plus design is the Big Idea
rule 1: design can change ____ (insert every word here)
rule 2: put your work to the highest possible level
rule 3: to be good is not enough
did anyone else think that he may have just made magazines for fast publication?