TEDxNewYork is held at GreyNY, 200 Fifth Avenue. We meet every week (mostly) on Fridays now and (mostly) from 1-2pm. We are open to the public. If you want to attend, send a note to admin@tedxnewyork.com (that's Don McKinney & Chel O'Reilly) with your vitals. Our biggest limitation is space so give us plenty of notice and we'll do our best to accommodate. Hope to see you at one of our events soon.

Thursday, February 5, 2009

Seesion 5: Understand- Jacek Utko

What can make a newspaper survive?

Jacek designs them. He saw Circe de Soliel and realized that the mundane was made magical. So he took the front page as a chance to make visual magic. The whole piece is like music, a unified experience with a rhythm and flow.

This won many awards. That's nothing. Increase in circulation is where you can measure the greatness.

Design wasn't the only thing that changed. Function and form became content and design. Strategy plus content plus design is the Big Idea

rule 1: design can change ____ (insert every word here)
rule 2: put your work to the highest possible level
rule 3: to be good is not enough

did anyone else think that he may have just made magazines for fast publication?

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