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Tuesday, June 9, 2009
TEDxNEWYORK 6/9/09 Seth Godin (2009)
Usually I try not to repeat what is stated in the video, because, um, the video it's right there, see? Subtitled and everything. Of course if you want to go contribute to the TED open translation project, feel free to pitch in your multi-lingual talents if you have 'em. I will pull out a few of Seth's quotes from this talk that are worth highlighting.
Firstly, Godin is an excellent public speaker- more of a didactic storyteller than a lecturer. His tips on giving a compelling presentation can be found on his blog. He's also a great thinker, this year he presents a vein of thought on what "tribes" are in the modern world and how we can function with them.
With the death of the "tv-industrial complex", Godin wasn't just talking about advertising, but of a shift from medium to message, and how to communicate a compelling idea. Our conversation hovered around advertising (hey, we were sitting on the creative floor of Grey), but not only.
The role of the media was to populate the world with images that become cultural points of reference. The idea of spreading ideas through tribes is that instead of having to shout loudly to the whole world, you can reach out to communities and seed ideas there. Then the tribes will carry forth the messages that they care about.
A problem, or as some of us call them, opportunity, is that things like TV used to be a closed circle... but if we leave a gap then there's room for the audience to join in, be part of the mystery or creation of a story.